Liane Gillies

COPYWRITER, EDITOR, MARKETING PROFESSIONAL

A diverse marketing career has allowed me to develop my skills as a copywriter and editor. Now as I pivot to focus exclusively on copywriting, I have both the writing skills and the business/marketing acumen to write high-quality copy that meets rigorous standards for quality, creativity, and correctness.

WHAT I DO WELL

Telling stories

Thinking creatively

Writing compelling advertising copy

Line & copy editing

Using various software applications including Microsoft Office/Google

Brand marketing

Blogging and writing website/digital copy

SEO fundamentals

Working with diverse cross functional teams

Delivering engaging presentations

Managing social media communities

Speaking foreign languages including Spanish, Portuguese, French and Mandarin Chinese

WHERE I HAVE STUDIED & COURSES I HAVE COMPLETED:

Editing: Copy and Stylistic Editing I &II – Toronto Metropolitan University

Writing: Advanced Feature Writing – Toronto Metropolitan University

Writing: Writing for Magazines and Web -Toronto Metropolitan University

Writing: Copy Writing That Sells – University of Toronto

Wine: WSET diploma certified – Independent Wine Education Guild

Business: Business Administration - MBA, University of Guelph

Social Sciences: Honours Political Science - BA, McGill University

WHERE I HAVE WORKED

ESCALADE WINE AND SPIRITS – Marketing Manager - 11/20 to present

ARTERRA WINES CANADA – Marketing Manager - 02/14 - 08/19

KIK BRAND MARKETING - Account Manager - 10/12 - 12/13

HAIN CELESTIAL CANADA – Brand Manager - 06/07 to 11/08

MAPLE LEAF FOODS CANADA – Product Manager Potato - 10/04 to 01/07

ACE BAKERY CANADA – Marketing Manager - 04/03 to 09/04

LAURA SECORD CANADA – Brand Manager/Assistant Product Manager - 11/99 - 03/03